Bas Storch.
Creative Director.
Project
Domestic, Family and Sexual Voilence Commission
The Domestic, Family and Sexual Violence Commission, established in July 2022, aims to end gender-based violence by shaping policy, fostering collaboration, and providing strategic advice.
Our agency was commissioned to create a distinctive brand identity and website for the Commission. The identity features a speech bubble motif symbolizing connection and coordination between government and community. The brand personality is clear and direct, emphasizing urgent action.
The speech bubble, being an incredibly versatile visual device, is utilised in several ways. The neutral color palette includes pops of orange and blue.
The website development is underway in two phases to establish a public-facing identity and build brand recognition quickly.
Credits
Agency: The Being Group
CD: Bas Storch
Senior Designer: Tim Meaco
Copy Lead: Emily Newberry
Strategy: Siebert Neethling
Animation: Tom Aldrich
Web Design: Yevgeniya Podstreshna
Web Development: Adam Tenku
Researcher: Where To Research
Services
Branding
Art Direction
Content Development
Web Design
Animation
Storyboarding
Scripting
Featured Projects
TEDxSydney Salon
Event Identity for TEDxSydney’s 2024 FSalon event: Net Positive.
Branding / Animation / Marketing
DFSVC
Brand Identity for the Domestic, Family and Sexual Violence Commission.
Branding / Website / Marketing
Gumtree
Brand adaptation for the Australian market.
Branding / Brand Strategy
TEDxSydney Youth
Event Identity for TEDxSydney’s 2024 Youth event: CTRL>Shift
Branding / Animation / Marketing
Mr Voss
Brand Identity and packaging design for a boutique fragrance house.
Branding / Website / Packaging
Dinnerly
Original advertising campaign for Dinnerly, a Marley Spoon brand.
Advertising
Other Projects
Temple & Webster
Comedic content series to promote their wide selection of sofas and lounge chairs.
Advertising / Social Media / Content
Telstra
Selection of video and animation projects created at The Being Group.
Advertising / Content
Only The Good
Below the line campaign to promote Shariah-compliant financial products.
Brand Story / Advertising / Production
OAIC: ACAPS 2023
Educational content to highlight the findings of the OAIC’s Privacy survey.
Animation / Ideation / Production
NSW Graduate Program
Advertising and Marketing campaign for the NSW Graduate Program.
Ideation / Design / Advertising / Production
Dexus
Design system for the various shopping centres across Australia.
Branding / Design
Info
ABOUT BAS
With over 15 years of experience in the advertising and design industry, my passion lies in branding and the creation of meaningful experiences.