Bas Storch.
Creative Director.
Project
Only The Good
Only the Good, post-rebranding, sought The Being Group's assistance in launching its Islamic values-based financial services: Crescent Wealth superannuation and Crescent Finance home finance solutions.
A visual media library was created through a comprehensive photography and videography project, forming the basis for engaging brand and explainer videos.
The Being Group conducted an SEO and UX audit for both Crescent Wealth and Crescent Finance websites, aiming to enhance Google search rankings and online user experience. Findings informed a robust full-funnel marketing strategy for three concurrent brand campaigns, targeting Gen Z, Millennials, Gen X, and Established audiences.
The resulting campaign creative combines vibrant, natural imagery with bold text, adhering to financial industry guidelines, and aims to inspire and drive traffic to custom landing pages.
Credits
Marketing Agency: The Being Group
CD: Bas Storch
Designers: Tim Meaco, Yevgeniya Podstreshna
Copywriter: Leisha Kapor
Marketing Strategy: Lily Harrison
DOP: Josh Favaloro
Animation: Tom Aldrich
Web Design: Yevgeniya Podstreshna
Web Development: Adam Tenku
Media Agency: Ptarmigan Media
Services
Ideation/Concept
Art Direction
Marketing
Messaging
Design
Video/Photography
Animation
Featured Projects
TEDxSydney Salon
Event Identity for TEDxSydney’s 2024 FSalon event: Net Positive.
Branding / Animation / Marketing
DFSVC
Brand Identity for the Domestic, Family and Sexual Violence Commission.
Branding / Website / Marketing
Gumtree
Brand adaptation for the Australian market.
Branding / Brand Strategy
TEDxSydney Youth
Event Identity for TEDxSydney’s 2024 Youth event: CTRL>Shift
Branding / Animation / Marketing
Mr Voss
Brand Identity and packaging design for a boutique fragrance house.
Branding / Website / Packaging
Dinnerly
Original advertising campaign for Dinnerly, a Marley Spoon brand.
Advertising
Other Projects
Temple & Webster
Comedic content series to promote their wide selection of sofas and lounge chairs.
Advertising / Social Media / Content
Telstra
Selection of video and animation projects created at The Being Group.
Advertising / Content
Only The Good
Below the line campaign to promote Shariah-compliant financial products.
Brand Story / Advertising / Production
OAIC: ACAPS 2023
Educational content to highlight the findings of the OAIC’s Privacy survey.
Animation / Ideation / Production
NSW Graduate Program
Advertising and Marketing campaign for the NSW Graduate Program.
Ideation / Design / Advertising / Production
Dexus
Design system for the various shopping centres across Australia.
Branding / Design
Info
ABOUT BAS
With over 15 years of experience in the advertising and design industry, my passion lies in branding and the creation of meaningful experiences.