Bas Storch.
Creative Director.
Project
Public Service Commission NSW Graduate Program
The Public Service Commission (PSC), a NSW Government agency, sought content for the 2023 NSW Government Graduate Program to attract candidates. The program, offering competitive salaries, post-graduate support, mentoring, and permanent roles, encompasses five streams: primary, legal, digital, social work, and engineering.
The campaign concept, "The Guiding Arch," symbolized the program's core purpose, with strands representing the five study areas. The design adhered to the NSW Government's brand guidelines, featuring a 60-second animated hero video outlining the program's scope. Five additional videos showcased each stream through authentic graduate testimonials.
Filming took place in Coffs Harbour and Wagga Wagga, capturing real graduates' experiences. Animated assets ensured thematic cohesion across videos. Social media assets, carousels, and video cutdowns, aligned with the campaign design, presented program details and FAQs. On-brand printed materials supported campus events.
The comprehensive suite of creative assets contributed to a successful marketing campaign, resulting in a record number of candidates for the 2023 Program.
Credits
Agency: The Being Group
CD: Bas Storch
Concept: Bas Storch, Tim Meaco
Senior Designer: Tim Meaco
Copywriter: Emily Newberry
DOP: Josh Favaloro
Animation: Ian Knighton
Editor: Steph Outteridge
Marketing Strategy: Lily Harrison
Services
Concept
Campaign Branding
Art Direction
Film and Photo Production
Design
Featured Projects
TEDxSydney Salon
Event Identity for TEDxSydney’s 2024 FSalon event: Net Positive.
Branding / Animation / Marketing
DFSVC
Brand Identity for the Domestic, Family and Sexual Violence Commission.
Branding / Website / Marketing
Gumtree
Brand adaptation for the Australian market.
Branding / Brand Strategy
TEDxSydney Youth
Event Identity for TEDxSydney’s 2024 Youth event: CTRL>Shift
Branding / Animation / Marketing
Mr Voss
Brand Identity and packaging design for a boutique fragrance house.
Branding / Website / Packaging
Dinnerly
Original advertising campaign for Dinnerly, a Marley Spoon brand.
Advertising
Other Projects
Temple & Webster
Comedic content series to promote their wide selection of sofas and lounge chairs.
Advertising / Social Media / Content
Telstra
Selection of video and animation projects created at The Being Group.
Advertising / Content
Only The Good
Below the line campaign to promote Shariah-compliant financial products.
Brand Story / Advertising / Production
OAIC: ACAPS 2023
Educational content to highlight the findings of the OAIC’s Privacy survey.
Animation / Ideation / Production
NSW Graduate Program
Advertising and Marketing campaign for the NSW Graduate Program.
Ideation / Design / Advertising / Production
Dexus
Design system for the various shopping centres across Australia.
Branding / Design
Info
ABOUT BAS
With over 15 years of experience in the advertising and design industry, my passion lies in branding and the creation of meaningful experiences.