Bas Storch.
Creative Director.
Project
TEDxSydney Salon: Net Positive
TEDxSydney fosters deep connections and discussions within the community, sharing powerful Australian ideas in exciting formats. Our event branding for the 2024 TEDxSydney Salon, Net Positive, focused on visions of a Net Zero goal for Australia, symbolising the idea of a circular future.
As TEDxSydney’s Creative Partner, we were tasked to create a comprehensive suite of visual and digital assets to support the Salon theme and differentiate it from previous years. Our aim was to communicate the vision of a sustainable future through an on-brand event identity.
Working in tandem with the client over the Figma platform, we began by exploring four different territories. The collaborative software enabled key stakeholders to see, share and add to feedback in real-time, facilitating quick decision-making on the chosen concept.
Event branding for the 2024 TEDxSydney Salon was representative of a circular future, capturing the vibrant journey towards Net Zero. Suitable for both static and motion applications, it conveyed a gentle, transitional approach that was still dynamic and interesting.
Shifting from warm to cool tones, the gradient represented the process of change, while sharp lines were symbolic of concrete steps required. Though the colourway for the start and end of the key visual stayed the same, the graphic device could be adapted and stretched as needed, from three to six circles.
Speaker announcements, partner updates and other event posts utilised separate gradients, circles and type boxes, with flexibility for the full or cropped visual device.
All assets were accessible and adhered to brand guidelines, elevating the 2024 TEDxSydney Salon identity with a unique and meaningful design tailored to the specific objectives of the event.
Credits
Agency: The Being Group
CD: Bas Storch
Art Director/Senior Designer: Madeline Schelkshorn
Copy Lead: Emily Newberry
Animator: Shunsuke Mori
Services
Ideation/Concept
Branding
Art Direction
Copywriting
Design
Animation
Featured Projects
TEDxSydney Salon
Event Identity for TEDxSydney’s 2024 FSalon event: Net Positive.
Branding / Animation / Marketing
DFSVC
Brand Identity for the Domestic, Family and Sexual Violence Commission.
Branding / Website / Marketing
Gumtree
Brand adaptation for the Australian market.
Branding / Brand Strategy
TEDxSydney Youth
Event Identity for TEDxSydney’s 2024 Youth event: CTRL>Shift
Branding / Animation / Marketing
Mr Voss
Brand Identity and packaging design for a boutique fragrance house.
Branding / Website / Packaging
Dinnerly
Original advertising campaign for Dinnerly, a Marley Spoon brand.
Advertising
Other Projects
Temple & Webster
Comedic content series to promote their wide selection of sofas and lounge chairs.
Advertising / Social Media / Content
Telstra
Selection of video and animation projects created at The Being Group.
Advertising / Content
Only The Good
Below the line campaign to promote Shariah-compliant financial products.
Brand Story / Advertising / Production
OAIC: ACAPS 2023
Educational content to highlight the findings of the OAIC’s Privacy survey.
Animation / Ideation / Production
NSW Graduate Program
Advertising and Marketing campaign for the NSW Graduate Program.
Ideation / Design / Advertising / Production
Dexus
Design system for the various shopping centres across Australia.
Branding / Design
ABOUT BAS
With over 15 years of experience in the advertising and design industry, my passion lies in branding and the creation of meaningful experiences.
Info