Bas Storch.
Creative Director.
Project
Office of the Australian Information Commissioner: ACAPS 2023
The Australian Community Attitudes to Privacy Survey (ACAPS) is a significant study examining Australians' perceptions and behaviours regarding privacy. Conducted by the Office of the Australian Information Commissioner (OAIC), its goals include understanding attitudes over time and aiding policy decisions.
The Being Group, having previously collaborated with OAIC on Consumer Data Right videos, was tasked with creating launch videos for the 2023 survey. Their approach aimed to humanise the research and raise awareness about privacy issues.
Using a mix of animation and vox pop interviews, the videos feature a circle motif to maintain visual consistency. Interviewees were prompted naturally to elicit genuine responses, shot in an authentic style against stylised studio backdrops.
Pre-production involved developing style frames and storyboards for visual alignment. Live action footage and photography were captured, showcasing interviewees against subtle backdrop colours to complement the subject matter.
Post-production included editing content into various formats for OAIC's marketing channels. The result is a compelling and insightful portrayal of an important societal issue.
Credits
Agency: The Being Group
CD: Bas Storch
Designer: Charlene Zee
Copywriter: Emily Newberry
Animation: Tom Aldrich
DOP: Josh Favaloro
Videographer: Aidan Myerhofer
Editor: Steph Outteridge
Services
Design
Scriptwriting
Storyboarding
Animation
Filming
Featured Projects
TEDxSydney Salon
Event Identity for TEDxSydney’s 2024 FSalon event: Net Positive.
Branding / Animation / Marketing
DFSVC
Brand Identity for the Domestic, Family and Sexual Violence Commission.
Branding / Website / Marketing
Gumtree
Brand adaptation for the Australian market.
Branding / Brand Strategy
TEDxSydney Youth
Event Identity for TEDxSydney’s 2024 Youth event: CTRL>Shift
Branding / Animation / Marketing
Mr Voss
Brand Identity and packaging design for a boutique fragrance house.
Branding / Website / Packaging
Dinnerly
Original advertising campaign for Dinnerly, a Marley Spoon brand.
Advertising
Other Projects
Temple & Webster
Comedic content series to promote their wide selection of sofas and lounge chairs.
Advertising / Social Media / Content
Telstra
Selection of video and animation projects created at The Being Group.
Advertising / Content
Only The Good
Below the line campaign to promote Shariah-compliant financial products.
Brand Story / Advertising / Production
OAIC: ACAPS 2023
Educational content to highlight the findings of the OAIC’s Privacy survey.
Animation / Ideation / Production
NSW Graduate Program
Advertising and Marketing campaign for the NSW Graduate Program.
Ideation / Design / Advertising / Production
Dexus
Design system for the various shopping centres across Australia.
Branding / Design
Info
ABOUT BAS
With over 15 years of experience in the advertising and design industry, my passion lies in branding and the creation of meaningful experiences.