Bas Storch. Creative Director.



I’m a creative director, brand designer, illustrator, painter, art director, dog dad, husband, interior design nerd and hobby cook.

My goal is to leave a positive impact through my work, no matter how big or small.

With over 15 years of experience in the advertising and design industry, my passion lies in branding and the creation of meaningful experiences.

With a proven track record, I’ve collected a wealth of knowledge across graphic design, advertising, film production, animation, experience design, brand strategy, web applications and marketing.


With a passion for bringing the best out of brands, my goal is to leave a positive impact through my work, no matter how big or small.

EXPLORE ↓

©2025


Featured Work.

DFSVC

TEDxSydney

Branding / Animation / Marketing

Coming Soon

Branding / Animation / Web / Strategy

Brand Identity for the Domestic, Family and Sexual Violence Commission. Established in July 2022, aims to end gender-based violence by shaping policy, fostering collaboration, and providing strategic advice.

Event Identity for TEDxSydney’s 2025 Flagship event: Three Horizons. TEDx fosters deep connections and discussions within the community, sharing powerful Australian ideas in exciting formats.

Gumtree

TEDxSydney Salon

Branding / Strategy

Branding / Animation / Marketing

Coming Soon

Brand adaptation for the Australian market. Gumtree is the number one online marketplace, and when Koto rebranded Gumtree in the UK, eBay Australia felt it was time to give Australia it’s own take on the household brand.

Event Identity for REDxSydney’s 2nd Salon event in 2024: You & AI. TEDxSydney fosters deep connections and discussions within the community, sharing powerful Australian ideas in exciting formats.

Mr Voss

Dinnerly

Branding / Packaging / Web

Advertising / Campaign / Strategy

Original advertising campaign for Dinnerly, a Marley Spoon brand. Dinnerly, part of the global meal-kit movement, needed an adaptable campaign platform for Australia and their overseas markets.

Brand Identity and packaging design for a boutique fragrance house. From scented candles to room sprays and body care, Mr Voss is now stocked across the globe.


Brands.


Case Studies.